Understood Care
Last updated: November 24, 2025
NOTICE OF PRIVACY PRACTICES
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.
We at Kible Health PA dba "Understood Care" are required by law to maintain the privacy of Protected Health Information (“PHI”) and to provide you with notice of our legal duties and privacy practices with respect to PHI. PHI is information that may identify you and that relates to your past, present, or future physical or mental health or condition, the provision of health care products and services to you or payment for such services. This notice describes how we may use and disclose PHI about you, as well as how you obtain access to such PHI. This notice also describes your rights with respect to your PHI. We are required by HIPAA to provide this notice to you.
Understood Care is required to follow the terms of this notice or any change to it that is in effect. We reserve the right to change our practices and this notice and to make the new notice effective for all PHI we maintain. If we do so, the updated notice will be posted on our website. Upon request, we will provide any revised notice to you.
How We May Use or Disclose Your PHI
The following categories describe different ways that we use and disclose your PHI. We have provided you with examples in certain categories; however, not every permissible use or disclosure will be listed in this notice. Note that some types of PHI, such as HIV information, genetic information, alcohol and/or substance abuse records, and mental health records may be subject to special confidentiality protections under applicable state or federal law and we will abide by these special protections.
Uses and Disclosures Of PHI That Do Not Require Your Prior Authorization
Except where prohibited by federal or state laws that require special privacy protections, we may use and disclose your PHI for treatment, payment and health care operations without your prior authorization as follows:
Treatment.
We may use and disclose your PHI to provide and coordinate the treatment, medications and services you receive. For example, we may disclose PHI to pharmacists, doctors, nurses, technicians and other personnel involved in your health care. We may also disclose your PHI with other third parties, such as hospitals, other pharmacies and other health care facilities and agencies to facilitate the provision of health care services, medications, equipment and supplies you may need. This helps to coordinate your care and make sure that everyone who is involved in your care has the information that they need about you to meet your health care needs.
Payment.
We may use and disclose your PHI in order to obtain payment for the health care products and services that we provide to you and for other payment activities related to the services that we provide. For example, we may contact your insurer, pharmacy benefit manager or other health care payor to determine whether it will pay for health care products and services you need and to determine the amount of your co-payment. We will bill you or a third-party payor for the cost of health care products and services we provide to you. The information on or accompanying the bill may include information that identifies you, as well as information about the services that were provided to you or the medications you are taking. We may also disclose your PHI to other health care providers or HIPAA covered entities who may need it for their payment activities.
Health Care Operations.
We may use and disclose your PHI for our health care operations. Health care operations are activities necessary for us to operate our health care businesses. For example, we may use your PHI to monitor the performance of the staff and pharmacists providing treatment to you. We may use your PHI as part of our efforts to continually improve the quality and effectiveness of the health care products and services we provide. We may also analyze PHI to improve the quality and efficiency of health care, for example, to assess and improve outcomes for health care conditions. We may also disclose your PHI to other HIPAA covered entities that have provided services to you so that they can improve the quality and effectiveness of the health care services that they provide. We may use your PHI to create de-identified data, which is stripped of your identifiable data and no longer identifies you.
We may also use and disclose your PHI without your prior authorization for the following purposes:
Business Associates.
We may contract with third parties to perform certain services for us, such as billing services, copy services or consulting services. These third party service providers, referred to as Business Associates, may need to access your PHI to perform services for us. They are required by contract and law to protect your PHI and only use and disclose it as necessary to perform their services for us.
To Communicate with Individuals Involved in Your Care or Payment for Your Care.
We may disclose to a family member, other relative, close personal friend, or any other person you identify, PHI directly relevant to that person's involvement in your care or payment related to your care. Additionally, we may disclose PHI to your "personal representative." If a person has the authority by law to make health care decisions for you, we will generally regard that person as your "personal representative" and treat him or her the same way we would treat you with respect to your PHI.
Worker's Compensation.
To the extent necessary to comply with law, we may disclose your PHI to worker's compensation or other similar programs established by law.
Public Health
We may disclose your PHI to public health or legal authorities charged with preventing or controlling disease, injury, or disability, including the FDA. In certain circumstances, we may also report work-related illnesses and injuries to employers for workplace safety purposes.
Law Enforcement
We may disclose your PHI for law enforcement purposes as required or permitted by law for example, in response to a subpoena or court order, in response to a request from law enforcement, and to report limited information in certain circumstances.As Required by Law. We will disclose your PHI when required to do so by federal, state or local law.
Health Oversight Activities.
We may disclose your PHI to an oversight agency for activities authorized by law. These oversight activities include audits, investigations, inspections, and credentialing, as necessary for licensure and for the government to monitor the health care system, government programs and compliance with civil rights laws.
Judicial and Administrative Proceedings.
If you are involved in a lawsuit or a dispute, we may disclose your PHI in response to a court or administrative order. We may also disclose your PHI in response to a subpoena, discovery request, or other lawful process instituted by someone else involved in the dispute, but only if efforts have been made, either by the requesting party or us, to first tell you about the request or to obtain an order protecting the information requested.
Research.
We may use your PHI to conduct research and we may disclose your PHI to researchers as authorized by law. For example, we may use or disclose your PHI as part of a research study when the research has been approved by an institutional review board or privacy board that has reviewed the research proposal and established protocols to ensure the privacy of your information.
Coroners, Medical Examiners and Funeral Directors.
We may release your PHI to coroners or medical examiners so that they can carry out their duties. This may be necessary, for example, to identify a deceased person or determine the cause of death. We may also disclose PHI to funeral directors consistent with applicable law to enable them to carry out their duties.
Organ or Tissue Procurement Organizations.
Consistent with applicable law, we may disclose your PHI to organ procurement organizations or other entities engaged in the procurement, banking, or transplantation of organs for the purpose of tissue donation and transplant.
Notification.
We may use or disclose your PHI to notify or assist in notifying a family member, personal representative, or another person responsible for your care, regarding your location and general condition.
Disaster Relief.
We may use and disclose your PHI to organizations for purposes of disaster relief efforts. Correctional Institution. If you are or become an inmate of a correctional institution, we may disclose to the institution, or its agents, PHI necessary for your health and the health and safety of other individuals.
To Avert a Serious Threat to Health or Safety.
We may use and disclose your PHI when necessary to prevent a serious threat to your health and safety or the health and safety of the public or another person.
Military and Veterans.
If you are a member of the armed forces, we may release PHI about you as required by military command authorities. We may also release PHI about foreign military personnel to the appropriate foreign military authority.
National Security, Intelligence Activities, and Protective Services for the President and Others.
We may release PHI about you to federal officials for intelligence, counterintelligence, protection of the President, and other national security activities authorized by law.
Victims of Abuse or Neglect.
We may disclose PHI about you to a government authority if we reasonably believe you are a victim of abuse or neglect. We will only disclose this type of information to the extent required by law, if you agree to the disclosure, or if the disclosure is allowed by law and we believe it is necessary to prevent serious harm to you or someone else.
Uses and Disclosures of PHI that Require Your Prior Authorization
Specific Uses or Disclosures Requiring Authorization.
We will obtain your written authorization for the use or disclosure of psychotherapy notes, use or disclosure of PHI for marketing, and for the sale of PHI, except in limited circumstances where applicable law allows such uses or disclosure without your authorization.
Other Uses and Disclosures.
We will obtain your written authorization before using or disclosing your PHI for purposes other than those described in this Notice or otherwise permitted by law. You may revoke an authorization in writing at any time. Upon receipt of the written revocation, we will stop using or disclosing your PHI, except to the extent that we have already taken action in reliance on the authorization.
Your Health Information Rights:
Obtain a paper copy of the Notice upon request.
You may request a copy of our current Notice at any time. Even if you have agreed to receive the Notice electronically, you are still entitled to a paper copy. You may obtain a paper copy at the site where you obtain health care services from us by emailing us at records@understoodcare.com or calling us at (646) 904-4027.
Request a restriction on certain uses and disclosures of PHI.
You have the right to request additional restrictions on our use or disclosure of your PHI. We are not required to agree to the restrictions, except in the case where the disclosure is to a health plan for purposes of carrying out payment or health care operations, is not otherwise required by law, and the PHI pertains solely to a health care item or service for which you, or a person on your behalf, has paid in full.
Inspect and obtain a copy of PHI.
With a few exceptions, you have the right to access and obtain a copy of the PHI that we maintain about you. If we maintain an electronic health record containing your PHI, you have the right to request to obtain the PHI in an electronic format. You may ask us to send a copy of your PHI to other individuals or entities that you designate. We may deny your request to inspect and copy in certain limited circumstances. If you are denied access to your PHI, you may request that the denial be reviewed.
Request an amendment of PHI.
If you feel that PHI we maintain about you is incomplete or incorrect, you may request that we amend it. Receive an accounting of disclosures of PHI. With the exception of certain disclosures, you have a right to receive a list of the disclosures we have made of your PHI, in the six years prior to the date of your request, to entities or individuals other than you.
Request communications of PHI by alternative means or at alternative locations.
You have the right to request that we communicate with you about health matters in a certain way or at a certain location. For instance, you may request that we contact you at a different residence or post office box, or via e-mail or other electronic means. Please note if you choose to receive communications from us via e-mail or other electronic means, those may not be a secure means of communication and your PHI that may be contained in our e-mails to you will not be encrypted. This means that there is risk that your PHI in the e-mails may be intercepted and read by, or disclosed to, unauthorized third parties.
Notification of a Breach.
You have a right to be notified following a breach of your unsecured PHI, and we will notify you in accordance with applicable law.
For More Information or to Report a Problem.
If you have questions or would like additional information about Understood Cares privacy practices, you may contact us via email or records@understoodcare.com or by calling us at (646) 904-4027. If you believe your privacy rights have been violated, you can file a complaint with us or with the Secretary of Health and Human Services. There will be no retaliation for filing a complaint.
Effective Date
This notice is effective as of January 22, 2024.
I, the undersigned, hereby consent to and authorize Kible Health P.A. dba Understood Care (“Understood Care”) to provide the following:
I consent to receive healthcare services via real-time interactive audio and/or video technologies (“telehealth”). I acknowledge the following:
I authorize Understood Care to submit claims to my health insurance provider(s) on my behalf for services rendered. I understand that:
I acknowledge that I have read and fully understand the terms of this informed consent. I have had the opportunity to ask questions.
APPENDIX 1: Additional State-Specific Consents: The following consents apply to patients accessing Group’s website for the purposes of participating in a telehealth consultation as required by the states listed below:
Last updated: December 15, 2025
These Terms of Use (“Terms”) govern your access to and use of the website located at www.understoodcare.com and any related applications, software, services, or products (collectively, the “Platform”), operated by Ply Health Inc., doing business as Understood Care (“Understood Care,” “we,” “us,” or “our”).
By accessing or using the Platform, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you may not use the Platform.
IMPORTANT: These Terms include a waiver of jury trials and class actions and require binding arbitration of most disputes. Please read carefully.
We may update these Terms from time to time. Revised Terms will be effective upon notice to you, including by email to the most recent address you have provided. Your continued use of the Platform after notice constitutes acceptance of the revised Terms. If you do not agree, you must stop using the Platform and may deactivate your account by emailing admin@understoodcare.com.
Subject to these Terms, Understood Care grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform solely for its intended purposes.
You represent and warrant that you:
The Platform is a venue that enables Users to connect for services. Understood Care does not provide medical, legal, or professional advice and does not create a provider-patient relationship.
All information and content made available through the Platform is provided for informational purposes only and should not be relied upon as medical or professional advice. You should consult a qualified professional for advice specific to your circumstances. Do not disregard or delay seeking professional care based on information obtained through the Platform.
Understood Care does not endorse, guarantee, or assume responsibility for any services, advice, content, or outcomes resulting from User interactions.
Advocates are compensated solely through third-party payors. The Platform does not facilitate or permit direct out-of-pocket payments from Clients to Advocates.
You are responsible for maintaining the confidentiality of your account credentials and for all activity occurring under your account. You must promptly notify us of any unauthorized access or security breach.
You agree to:
You may not, directly or indirectly:
We may remove content or restrict access at our discretion.
We may suspend or terminate your access to the Platform at any time, with or without notice, for conduct that violates these Terms or for any other lawful reason. These Terms will survive termination.
By submitting content through the Platform, you grant Understood Care a perpetual, non-exclusive, royalty-free, transferable license to use, reproduce, modify, distribute, and display such content in connection with the Platform. You represent that you have all rights necessary to grant this license and that the content is accurate and non-confidential.
You consent to the release, recording, storage, and use of audio and/or video recordings of professional interactions conducted through the Platform with Kible health PA for purposes including quality assurance, training, documentation, and legal compliance, in accordance with applicable law, including HIPAA. You This consent may be revoked prospectively in writing but does not affect prior lawful recordings.
The Platform may link to third-party websites or services. We do not control and are not responsible for their content, availability, or practices. Access is at your own risk.
All Platform content, design, software, and trademarks are owned by or licensed to Understood Care and are protected by intellectual property laws. Unauthorized use is prohibited.
If you believe content on the Platform infringes your copyright, please submit a DMCA notice to our designated agent at:
390 NE 191st St, STE 8885, Miami, FL 33179, including all information required by law.
THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. YOUR USE OF THE PLATFORM IS AT YOUR OWN RISK.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, UNDER NO CIRCUMSTANCES WILL UNDERSTOOD CARE BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES. OUR TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE PLATFORM WILL NOT EXCEED $500.
You agree to indemnify and hold harmless Understood Care from any claims, damages, or expenses arising from your use of the Platform, your content, or your violation of these Terms or applicable law.
These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-law principles.
Any dispute arising out of or relating to these Terms or the Platform will be resolved by binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. Arbitration will take place in Delaware, unless otherwise required by law.
YOU WAIVE THE RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN A CLASS OR REPRESENTATIVE ACTION, TO THE EXTENT PERMITTED BY LAW.
Failure to enforce any provision does not constitute a waiver. If any provision is found unenforceable, the remaining provisions will remain in effect. These Terms constitute the entire agreement between you and Understood Care.
Last updated: December 15, 2025
Ply Health Inc, doing business as Understood Care (“Understood Care,” “we,” “us,” or “our”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or use our websites, applications, and related services (collectively, the “Services”).
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at admin@understoodcare.com.
This Privacy Policy applies to all personal information collected through:
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
We collect personal information that you voluntarily provide when you:
This information may include:
The specific information collected depends on how you interact with the Services.
B. Information Collected Automatically
When you use the Services, we automatically collect certain technical and usage information, including:
This information is used to operate, secure, and improve the Services and for analytics and reporting purposes. We collect some of this information using cookies and similar tracking technologies.
C. Information From Other Sources
We may receive information about you from third-party sources, such as:
Examples include social media profile information, marketing leads, and search results.
We use personal information for legitimate business purposes, to fulfill our contractual obligations, to comply with legal requirements, and where applicable, with your consent.
Specifically, we use personal information to:
We do not sell your personal information. We may share personal information only in the following circumstances:
We use cookies and similar technologies (such as web beacons and pixels) to collect and store information about your interactions with the Services. These technologies help us operate the Services, improve performance, and understand usage patterns.
You may control cookies through your browser settings, though disabling cookies may affect certain features of the Services.
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
If you close your account or your account becomes inactive, we will retain and delete your personal information in accordance with these retention practices, subject to legal, regulatory, and contractual requirements.
When personal information is no longer needed, we will delete or anonymize it. If deletion is not immediately possible (for example, due to backups), we will securely store the information and restrict further processing until deletion is feasible.
We implement reasonable technical and organizational safeguards designed to protect personal information. However, no system is completely secure, and transmission of information over the internet is at your own risk. You should access the Services only within a secure environment.
We do not knowingly collect or solicit personal information from children under the age of 18. By using the Services, you represent that you are at least 18 years old or that you are a parent or guardian consenting to a minor’s use of the Services.
Where we rely on your consent to process personal information, you may withdraw that consent at any time by contacting us at admin@understoodcare.com or by using available account settings.
If you withdraw consent, we will stop processing your personal information for the purposes that relied on consent. Withdrawal does not affect processing required by law, necessary to provide the Services, or processing conducted before consent was withdrawn.
If we become aware that we have collected personal information from a child under 18, we will take reasonable steps to delete it. If you believe we have collected such information, please contact us at admin@understoodcare.com
This section applies solely to California residents and supplements the information above.
We collect personal information for purposes such as:
California residents may have the right to:
You may submit a request by:
We will verify your identity before fulfilling your request. You may also designate an authorized agent, subject to verification requirements.
We do not sell personal information as defined under the California Consumer Privacy Act.
We do not knowingly collect genetic information or family medical history unless explicitly provided by you. If you choose to provide information relating to other individuals, you represent that you have the authority to do so and understand that such disclosure may impact their privacy rights.
We may update this Privacy Policy from time to time. Changes become effective upon posting. If we make material changes, we will provide notice through the Services or by email, as appropriate.
We will use personal information in accordance with the Privacy Policy in effect at the time the information was collected unless you consent to a revised policy.
If you have questions or concerns about this Privacy Policy, please contact us at:
Ply Health Inc.
390 NE 191st St STE 8885
Miami, FL 33179
admin@understoodcare.com