Patient Advocacy Without the Call Center

Patient Advocate Services in Wisconsin, Covered by Medicare

One dedicated advocate for the bills, appeals, appointments, and paperwork. Fully virtual, serving all 72 Wisconsin counties from Milwaukee and Madison to Green Bay and the Northwoods, usually at $0 with Medicare.

Or call (646) 904-4027. We confirm your coverage before your first session.

Plans we accept in Wisconsin covering ~78.9% of Wisconsin's Medicare beneficiaries

Coverage data 2024. Plan networks change - we confirm exactly what your plan covers before any work begins.

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Patient advocate services

What your Wisconsin patient advocate handles

Understood Care's patient advocate services in Wisconsin are delivered by one dedicated healthcare advocate who does the work with you: makes the calls, files the paperwork, and stays on the case until it is resolved. Fully virtual, covered by Medicare for most members.

Meet your patient care advocates servicing Wisconsin

Amanda Ledwich Amanda Ledwich Care Advocate

Amanda works one-to-one with Medicare members on bills, denials, appointments, and benefits, and stays on the case until it is resolved.

Kiera Hill Kiera Hill Care Advocate

One dedicated advocate with a direct phone and text line: Kiera makes the calls and handles the paperwork so you do not have to.

Deborah Hall Deborah Hall Care Advocate

Debbie helps patients and caregivers untangle Medicare, from a denied claim to a benefit nobody mentioned, with a check-in every week while a case is open.

See all advocates

Medicare guides for Wisconsin

Cities we serve

Wisconsin Cities We Serve

The state's major metros, dense suburbs, and regional anchor cities, 65 places from Milwaukee and its suburbs through Madison and the Rock River valley, up the Fox Valley and Lake Winnebago, into Green Bay and along the lakeshore, out to Wausau and central and northern Wisconsin, and over to La Crosse and Eau Claire in the west, served virtually by the same advocates. Prefer the raw data? See Wisconsin Medicare by the numbers.

Am I covered?

How Medicare Pays for Your Advocate in Wisconsin

Original Medicare

Since January 2024, Medicare covers professional healthcare navigation (Principal Illness Navigation and Community Health Integration). Part B pays about 80%; a Medigap plan typically covers the rest, so most members pay $0.

Medicare Advantage

About 57.7% of Wisconsin's Medicare beneficiaries in 2025 are enrolled in a Medicare Advantage plan rather than Original Medicare, a higher share than the nation overall, so prior authorizations, network questions, and denials worth appealing come up constantly here. Acceptance varies plan by plan. Tell us which plan you have and we confirm what it covers before any work begins. No surprise bills, ever.

Not sure what you have?

That is a normal place to start. Read your red-white-and-blue card to us over the phone and we will explain your coverage in plain English, whether or not you sign up.

Wisconsin is different

Four Wisconsin Rules and Programs Worth Knowing

Medicare is federal, but the rules and assistance programs around it change at the state line. These four are specific to Wisconsin, and your advocate works with them every week.

Medigap: Wisconsin's own Basic plan, built up with riders

Wisconsin is one of only three states, with Massachusetts and Minnesota, that does not use the federal letter plans (A through N). Every policy starts from one standardized Basic plan, which already covers the Part B 20% coinsurance, 40 home health visits a year, the first three pints of blood, hospice and skilled-nursing coinsurance, and 365 additional lifetime hospital days. You then add optional riders one at a time, the Part A deductible, Part B excess charges, additional home health care (which lifts the 40 visits to 365 a year), and foreign travel emergency, plus lower-premium cost-sharing and high-deductible versions, all regulated by the Wisconsin Office of the Commissioner of Insurance under Wis. Admin. Code Ins 3.39. Because everyone starts from the same Basic plan, you can compare carriers on price. The catch is timing: Wisconsin has no "birthday rule" and no annual guaranteed-issue window (a 2023 bill to create one did not pass), so outside your six-month open enrollment at 65 an insurer can medically underwrite a switch. Wisconsin does require insurers to sell the Basic plan to people under 65 who have Medicare because of a disability during their own six-month window, with a second open enrollment at 65. Knowing which riders fit, and when you can move without underwriting, is exactly where an advocate earns their keep.

The Medigap Helpline: free state Medicare counseling

Wisconsin's State Health Insurance Assistance Program is delivered statewide through the Medigap Helpline, run free by the Wisconsin Board on Aging and Long Term Care with certified SHIP counselors and funded in part by the federal Administration for Community Living. Reach a counselor at 1-800-242-1060, weekdays. Locally, every county has an Aging and Disability Resource Center (ADRC) with Elder Benefit Specialists who counsel one-on-one on Medicare, Medigap, and public benefits. Counselors take no commissions and sell nothing. Great for one-off enrollment questions; we point our own members there during Open Enrollment.

SeniorCare, plus the Medicare Savings Programs

Wisconsin runs its own drug program, SeniorCare, through the Department of Health Services. Any Wisconsin resident 65 or older can join for a $30 annual enrollment fee with no asset test, and it caps most prescriptions at $5 for generics and $15 for brand-name drugs; because SeniorCare counts as creditable coverage, many members use it in place of a Part D plan without a late penalty. On top of that, federal Extra Help (the Part D Low-Income Subsidy) pays most or all of Part D premiums, deductibles, and copays for people with limited income, and the Medicare Savings Programs (QMB, SLMB, and SLMB+, Wisconsin's name for the federal QI program), which Wisconsin Medicaid runs, cover the Part B premium and more. Unlike SeniorCare, the Medicare Savings Programs use both an income and an asset test (2026 asset limits are roughly $9,950 for one person and $14,910 for a couple). Screening for every one of these is standard advocate work, and most eligible seniors never claim them.

Wisconsin Medicaid home care and paid family caregiving: IRIS, Family Care, and PACE

Wisconsin delivers Medicaid long-term care through Wisconsin Medicaid. Its self-directed option is IRIS (Include, Respect, I Self-Direct): the participant has budget and employer authority and hires and manages their own workers, and in Wisconsin a family member such as an adult child can be hired and paid to provide that care. Family Care and Family Care Partnership are the managed alternatives, delivered by care-management organizations that coordinate long-term services (Partnership also folds in Medicare through special-needs plans). For adults 55 and older who need a nursing-home level of care and want to stay in the community, Community Care, Inc. runs Wisconsin's PACE program (the Program of All-Inclusive Care for the Elderly) in Kenosha, Milwaukee, Racine, and Waukesha counties, its service area only, not statewide. You reach all of these through your county's Aging and Disability Resource Center, which runs the functional screen. These are Wisconsin Medicaid programs; for dual-eligible families we handle the Medicare side while you run the caregiving.

Go deeper

The full Wisconsin Medicare guide

The full, sourced guide to the Wisconsin rules and programs your advocate works with.

How we work

Three Commitments, Kept in Writing

One Advocate, For Life

You are matched with one dedicated advocate and get their direct phone, email, and text. No call queue, no starting over. Even months after your case wraps up, the same person picks up.

AI-Supported, Human-Delivered

Behind your advocate, AI tools surface the Wisconsin programs and benefits you actually qualify for, from federal Extra Help and SeniorCare to the Medicare Savings Programs and IRIS self-directed care, so answers come faster. A human stays in the loop on every case.

The 7-Day / 30-Day Cadence

While your case is active you hear from your advocate every 7 days. After it is resolved, they still check in every month. You are never left wondering what is happening.

From the Understood Care Blog

Patient advocates in other states

The same Medicare-covered service, with each state's own programs and rules explained. See every state we cover.

From Milwaukee to the Northwoods

One Advocate for the Whole State

About 1.3 million people in Wisconsin are on Medicare, spread from Milwaukee and its suburbs across Madison and the Rock River valley, up the Fox Valley and Lake Winnebago, through Green Bay and the lakeshore, out to Wausau and the Northwoods, and over to La Crosse and Eau Claire in the west. Wherever you live in the state, your advocate is a phone call away, and the first conversation costs nothing.

Understood Care advocate support Understood Care advocate support

Wisconsin Questions, Answered

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Yes. Since January 2024, Medicare pays for professional healthcare navigation through Principal Illness Navigation and Community Health Integration services. Medicare Part B covers about 80% of the cost, and a supplemental (Medigap) plan typically covers the rest, so most Wisconsin members pay $0. We confirm exactly what your coverage looks like before your first session, and there are no surprise bills.

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Yes, all 72 counties. The service is fully virtual, delivered by phone, video, and secure messaging, so it works the same in Metro Milwaukee and the Madison area as it does up the Fox Valley and Lake Winnebago, in Green Bay and along the lakeshore, out to Wausau and central and northern Wisconsin, and over to La Crosse and Eau Claire in the west. There is no office to travel to.

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Advocates work virtually and are matched to you, not to a zip code. What matters is that your advocate is the same person every time (One Advocate, For Life), knows Wisconsin's programs and rules: the state's own Medigap design (a Basic plan you customize with riders, not the federal letter plans A through N), the Medigap Helpline (free, commission-free Medicare counseling from the Wisconsin Board on Aging and Long Term Care), SeniorCare (Wisconsin's $30-a-year prescription drug program), the Medicare Savings Programs Wisconsin Medicaid runs, and the IRIS self-directed path where a family member can be hired to provide care, and gives you their direct phone, email, and text, so you never start over with a stranger in a call queue.

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Wisconsin is one of only three states, with Massachusetts and Minnesota, that does not use the federal Medigap letter plans (A through N). Instead, every Wisconsin policy starts from one standardized Basic plan, which already covers the Part B 20% coinsurance, 40 home health visits a year, the first three pints of blood, hospice and skilled-nursing coinsurance, and 365 additional lifetime hospital days. You then add optional riders one at a time, the Part A deductible, Part B excess charges, additional home health care (which lifts those 40 visits to 365 a year), and foreign travel emergency, plus lower-premium cost-sharing versions, all regulated by the Wisconsin Office of the Commissioner of Insurance under Wis. Admin. Code Ins 3.39. Because everyone starts from the same Basic plan, you can compare carriers on price. One timing trap: Wisconsin has no birthday rule and no annual guaranteed-issue window, so outside your six-month open enrollment at 65 an insurer can medically underwrite a switch. Knowing which riders fit your health and budget, and when you can move without underwriting, is exactly where an advocate helps. Wisconsin also requires insurers to sell the Basic plan to people under 65 who have Medicare because of a disability during their own six-month window, with a second open enrollment at 65.

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Those run through Wisconsin Medicaid rather than Medicare. Wisconsin's self-directed option is IRIS (Include, Respect, I Self-Direct): the participant has budget and employer authority and hires and manages their own workers, and in Wisconsin a family member such as an adult child can be hired and paid to provide that care. Family Care and Family Care Partnership are the managed alternatives, and for adults 55+ in Kenosha, Milwaukee, Racine, and Waukesha counties, Community Care runs Wisconsin's PACE program. Our advocacy is billed through Medicare, so we focus on the Medicare side: bills, appeals, appointments, coverage questions. For dual-eligible families that split works well: you manage the caregiving and the Wisconsin Medicaid paperwork through your ADRC, and your parent's advocate handles the Medicare paperwork.

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The Medigap Helpline (Wisconsin's State Health Insurance Assistance Program, reachable at 1-800-242-1060) is run through the Wisconsin Board on Aging and Long Term Care with trained, commission-free SHIP counselors, and it is excellent for one-off questions; your county's Aging and Disability Resource Center has Elder Benefit Specialists for the same. Understood Care is different: a dedicated advocate who does the work itself, makes the calls, files the appeals, untangles the bills, and stays with you month after month, covered by Medicare. The two are complementary, and we often point our own members to the Medigap Helpline for enrollment-season plan comparisons.

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In Wisconsin we are in-network for Original Medicare (traditional fee-for-service Medicare); UnitedHealthcare Medicare Advantage plans (~45% of Wisconsin MA members); Humana Medicare Advantage plans (~12% of Wisconsin MA members); Aetna Medicare Advantage plans (~6% of Wisconsin MA members). Together that covers roughly 78.9% of Wisconsin's Medicare beneficiaries. Market-share data: 2024. Plan networks change, so we confirm exactly what your plan covers before any work begins - no surprise bills.

Program facts on this page were last verified on 2026-08-20 against: Wisconsin Medigap Helpline (Board on Aging and Long Term Care), Wisconsin Medigap design and riders (Wis. Admin. Code Ins 3.39), Wisconsin Medigap eligibility and under-65 open enrollment (BOALTC), Wisconsin SeniorCare (Department of Health Services), Wisconsin Medicare Savings Programs (income and asset limits, DHS P-10062), Wisconsin IRIS self-directed long-term care (DHS), Wisconsin PACE (DHS), and CMS (2024 Physician Fee Schedule: navigation services). Beneficiary counts come from the CMS Medicare Monthly Enrollment file (2025). Understood Care is an independent private advocacy service and is not affiliated with any government agency, Wisconsin Medicaid, or the Medigap Helpline.