Patient Advocacy Without the Call Center

Virginia Patient Advocates, Covered by Medicare

One dedicated advocate for the bills, appeals, appointments, and paperwork. Fully virtual, serving all 95 Virginia counties and 38 independent cities, usually at $0 with Medicare.

Or call (646) 904-4027. We confirm your coverage before your first session.

Plans we accept in Virginia covering ~75.1% of Virginia's Medicare beneficiaries

Coverage data 2025. Plan networks change - we confirm exactly what your plan covers before any work begins.

Medicare guides for Virginia

Cities we serve

Virginia Cities We Serve

The Commonwealth's major cities, dense suburbs, and regional anchor towns, 64 localities from Hampton Roads and Northern Virginia to Richmond, the Shenandoah Valley, Charlottesville and Lynchburg, Roanoke and the New River Valley, and Southwest Virginia, served virtually by the same advocates. Prefer the raw data? See Virginia Medicare by the numbers.

Am I covered?

How Medicare Pays for Your Advocate in Virginia

Original Medicare

Since January 2024, Medicare covers professional healthcare navigation (Principal Illness Navigation and Community Health Integration). Part B pays about 80%; a Medigap plan typically covers the rest, so most members pay $0.

Medicare Advantage

About 39% of Virginia's Medicare beneficiaries in 2025 are enrolled in a Medicare Advantage plan rather than Original Medicare, and the Northern Virginia and Hampton Roads markets are among the most competitive in the state. Acceptance varies plan by plan. Tell us which plan you have and we confirm what it covers before any work begins. No surprise bills, ever.

Not sure what you have?

That is a normal place to start. Read your red-white-and-blue card to us over the phone and we will explain your coverage in plain English, whether or not you sign up.

Virginia is different

Four Virginia Rules and Programs Worth Knowing

Medicare is federal, but the rules and assistance programs around it change at the state line. These four are specific to Virginia, and your advocate works with them every week.

Medigap: a new birthday rule for all ages, plus a strong under-65 disability protection

Virginia changed its Medigap rules effective July 1, 2025. If you already hold a Medicare Supplement policy, you now get a 60-day window each year, starting on your birthday, to switch to a plan with the same level of benefits offered by any insurer in Virginia, without medical underwriting, and your insurer must notify you 15 to 30 days before that window opens. Your first and widest opportunity is still the one-time federal six-month Medigap Open Enrollment Period that begins when you are 65 and enrolled in Part B; outside the birthday window and that first enrollment, an insurer can medically underwrite you when you move to a richer benefit level, apart from a few federal guaranteed-issue situations. Virginia also protects younger beneficiaries: under rules the Virginia State Corporation Commission's Bureau of Insurance enforces, every Medigap insurer must offer at least one plan on a guaranteed-issue basis to people under 65 who have Medicare because of a disability, at a premium no higher than the rate charged to a 65-year-old, and since 2024 that right also covers people with end-stage renal disease. Knowing which window you are in is exactly where an advocate earns their keep.

VICAP: free state Medicare counseling in every county and city

Virginia's Insurance Counseling and Assistance Program, known as VICAP, is delivered free through the Virginia Department for Aging and Rehabilitative Services (DARS), through local Area Agencies on Aging by trained, commission-free counselors. The statewide 1-800-AGE-LINE, 1-800-243-5463, connects you to your local Area Agency on Aging (DARS also answers directly at 804-662-7000). Counselors take no commissions and sell nothing. Great for one-off enrollment questions; we point our own members there during Open Enrollment.

No general state drug program, so Extra Help and the Medicare Savings Programs matter more

Unlike a handful of states, Virginia does not run a general prescription-assistance program for seniors: its only State Pharmaceutical Assistance Program is the narrow one tied to the AIDS Drug Assistance Program. That makes the federal programs more important, and many Virginians who qualify never enroll. Federal Extra Help (the Part D Low-Income Subsidy) pays most or all of Part D premiums, deductibles, and copays for people with limited income. The Medicare Savings Programs (QMB, SLMB, QI), which the Virginia Department of Medical Assistance Services (DMAS) runs with an income and asset test, cover the Part B premium and more, and enrolling in one automatically grants Extra Help. Apply through CommonHelp (CommonHelp.virginia.gov) or a local Department of Social Services, or call DMAS at 804-786-7933. Drug-manufacturer assistance programs can fill remaining gaps. Screening for every one of these is standard advocate work, and most eligible seniors never claim them.

CCC Plus Waiver and PACE: Virginia's home care and paid family caregiving

Virginia delivers Medicaid home care through Cardinal Care, its managed-care program. The Commonwealth Coordinated Care Plus (CCC Plus) Waiver is consumer-directed: an eligible person hires and manages their own attendant, and that attendant can be an adult child or another relative. Since July 1, 2025, a legally responsible individual (a spouse, or the parent of a minor) may also be paid, but only for 'extraordinary' care beyond what they already owe, and capped at 40 hours a week. Both paths require ABD Medicaid eligibility and a nursing-facility level-of-care screening. Virginia also runs PACE (the Program of All-Inclusive Care for the Elderly) for adults 55 and older who need a nursing-facility level of care, through providers such as Centra PACE, InnovAge Virginia PACE, and Riverside PACE, but only in specific service areas, not statewide. These are Cardinal Care and Medicaid programs; for dual-eligible families we handle the Medicare side while you run the caregiving.

Go deeper

The full Virginia Medicare guide

The full, sourced guide to the Virginia rules and programs your advocate works with.

How we work

Three Commitments, Kept in Writing

One Advocate, For Life

You are matched with one dedicated advocate and get their direct phone, email, and text. No call queue, no starting over. Even months after your case wraps up, the same person picks up.

AI-Supported, Human-Delivered

Behind your advocate, AI tools surface the Virginia programs and benefits you actually qualify for, from federal Extra Help with drug costs to the Medicare Savings Programs and the Commonwealth's home-care waivers, so answers come faster. A human stays in the loop on every case.

The 7-Day / 30-Day Cadence

While your case is active you hear from your advocate every 7 days. After it is resolved, they still check in every month. You are never left wondering what is happening.

From the Understood Care Blog

From Hampton Roads to Southwest Virginia

One Advocate for the Whole Commonwealth

About 1.7 million Virginians are on Medicare, spread from Hampton Roads and Northern Virginia to Richmond, the Shenandoah Valley, Charlottesville and Lynchburg, Roanoke and the New River Valley, and Southwest Virginia. Wherever you live in the Commonwealth, your advocate is a phone call away, and the first conversation costs nothing.

Understood Care advocate support Understood Care advocate support

Virginia Questions, Answered

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Yes. Since January 2024, Medicare pays for professional healthcare navigation through Principal Illness Navigation and Community Health Integration services. Medicare Part B covers about 80% of the cost, and a supplemental (Medigap) plan typically covers the rest, so most Virginia members pay $0. We confirm exactly what your coverage looks like before your first session, and there are no surprise bills.

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Yes, all 95 counties and all 38 independent cities. The service is fully virtual, delivered by phone, video, and secure messaging, so it works the same in Northern Virginia and Hampton Roads as it does in Richmond, the Shenandoah Valley, Charlottesville and Lynchburg, Roanoke and the New River Valley, and Southwest Virginia. There is no office to travel to.

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Advocates work virtually and are matched to you, not to a zip code. What matters is that your advocate is the same person every time (One Advocate, For Life), knows Virginia's programs and rules, the state's Medigap timing (Virginia added a birthday rule effective July 1, 2025, so anyone who already holds a Medicare Supplement policy gets a 60-day window each year, starting on their birthday, to switch to a same-benefit-level plan from any insurer in Virginia without underwriting) and its under-65 disability Medigap protection (offered at the same premium a 65-year-old pays, and since 2024 extended to people with ESRD), VICAP counseling (Virginia's free Medicare counseling), the Medicare Savings Programs the Department of Medical Assistance Services runs with an income and asset test, and the paid-family-caregiving path (the Commonwealth Coordinated Care Plus Waiver under Cardinal Care), and gives you their direct phone, email, and text, so you never start over with a stranger in a call queue.

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Not any time, but Virginia is more flexible than it used to be. Effective July 1, 2025, Virginia added a Medigap birthday rule: if you already hold a Medicare Supplement policy, you get a 60-day window each year, starting on your birthday, to move to a Medigap plan with the same level of benefits offered by any insurer in Virginia, with no medical underwriting, and your insurer must notify you 15 to 30 days before it opens. Your first and widest opportunity is still the one-time federal six-month Medigap Open Enrollment Period that starts when you are 65 and enrolled in Part B; outside the birthday window and that first enrollment, insurers can medically underwrite you when you apply for richer coverage or switch to a different benefit level, except in a few federal guaranteed-issue situations. Virginia also protects younger beneficiaries: every Medigap insurer must offer at least one plan on a guaranteed-issue basis to people under 65 who have Medicare because of a disability, at a premium no higher than the rate charged to a 65-year-old, and since 2024 that right also covers people with end-stage renal disease. Knowing which window you are in, and when underwriting applies, is exactly where an advocate helps.

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Those run through Cardinal Care (Virginia Medicaid, administered by DMAS) rather than Medicare. Virginia's Commonwealth Coordinated Care Plus Waiver offers consumer-directed personal care: an eligible person can hire and direct their own attendant, and that attendant can be an adult child or another relative. Since July 1, 2025, a legally responsible individual (a spouse, or the parent of a minor) may also be paid, but only for 'extraordinary' care beyond what they already owe, and capped at 40 hours a week. For seniors and people with disabilities, this pathway requires ABD Medicaid eligibility and a nursing-facility level-of-care screening. Our advocacy is billed through Medicare, so we focus on the Medicare side: bills, appeals, appointments, coverage questions. For dual-eligible families that split works well: you manage the caregiving and the Medicaid paperwork, and your parent's advocate handles the Medicare paperwork.

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VICAP (the Virginia Insurance Counseling and Assistance Program, Virginia's free Medicare counseling, reachable on the statewide 1-800-AGE-LINE at 1-800-243-5463) is delivered through the Virginia Department for Aging and Rehabilitative Services (DARS), through local Area Agencies on Aging with trained, commission-free counselors, and it is excellent for one-off questions. Understood Care is different: a dedicated advocate who does the work itself, makes the calls, files the appeals, untangles the bills, and stays with you month after month, covered by Medicare. The two are complementary, and we often point our own members to VICAP counselors for enrollment-season plan comparisons.

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In Virginia we are in-network for Original Medicare (traditional fee-for-service Medicare); UnitedHealthcare Medicare Advantage plans (~25% of Virginia MA members); Aetna Medicare Advantage plans (~12% of Virginia MA members). Together that covers roughly 75.1% of Virginia's Medicare beneficiaries. Market-share data: 2025. Plan networks change, so we confirm exactly what your plan covers before any work begins - no surprise bills.

Program facts on this page were last verified on 2026-08-18 against: Virginia VICAP, the Insurance Counseling and Assistance Program (DARS), Virginia SCC Bureau of Insurance: Medigap Birthday Rule, Code of Virginia 38.2-3610 (under-65 disability Medicare supplement), Virginia DMAS: Cardinal Care and Medicare Savings Programs, CommonHelp (apply for Medicaid and the Medicare Savings Programs), Virginia Commonwealth Coordinated Care Plus Waiver (consumer-directed home care), Virginia PACE (Program of All-Inclusive Care for the Elderly), and CMS (2024 Physician Fee Schedule: navigation services). Beneficiary counts come from the CMS Medicare Monthly Enrollment file (2025). Understood Care is an independent private advocacy service and is not affiliated with any government agency, Virginia Medicaid, or VICAP.